8 general skills or competencies (Job family competencies) for Digital Marketing Analyst II
Skill definition-Designing and implementing A/B testing to track visitors’ preferences to determine which one performs better by comparing two versions of a single variable.
Level 1 Behaviors
(General Familiarity)
Follows A/B testing procedures for marketing campaigns.
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Level 2 Behaviors
(Light Experience)
Participates in conducting keyword research for on-page optimization.
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Level 3 Behaviors
(Moderate Experience)
Utilizes qualitative and quantitative methods and tools in gathering and analyzing data.
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Level 4 Behaviors
(Extensive Experience)
Leverages A/B testing approaches and roadmaps to enhance campaign efficacy and conversion.
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Level 5 Behaviors
(Mastery)
Establishes an A/B testing program designed to drive incremental enhancements on campaign content.
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Skill definition-Collecting and analyzing data from multiple digital sources to enhance current marketing strategies to provide a better online experience to users.
Level 1 Behaviors
(General Familiarity)
Documents the pros and cons of using digital analytics software.
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Level 2 Behaviors
(Light Experience)
Generates digital analytic reports on the effectiveness and popularity of web experiences.
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Level 3 Behaviors
(Moderate Experience)
Performs digital analytics across multiple touchpoints to identify opportunities for personalization.
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Level 4 Behaviors
(Extensive Experience)
Leads the execution of digital analytics strategies to enhance our organization's marketing efforts.
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Level 5 Behaviors
(Mastery)
Generates innovative plans based on analytics results to enhance our customers' online experience.
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9 soft skills or competencies (core competencies) for Digital Marketing Analyst II
Skill definition-Knowledge of and ability to apply a set of quantifiable measurements to determine how effectively an individual, team or organization is achieving a business objective.
Level 1 Behaviors
(General Familiarity)
Describes the concepts and purposes of Key Performance Indicators (KPI).
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Level 2 Behaviors
(Light Experience)
Gathers internal and external benchmarks for KPI development.
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Level 3 Behaviors
(Moderate Experience)
Interprets and analyses KPI data to recommend courses of action.
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Level 4 Behaviors
(Extensive Experience)
Evaluates ongoing productivity; recommends corresponding modifications on KPIs as indicated.
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Level 5 Behaviors
(Mastery)
Establishes organizational Key Performance Indicators (KPI) frameworks and management processes.
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Skill definition-Seeking, evaluating, and communicating information with the use of electronic technologies and other media platforms in a productive and useful way.
Level 1 Behaviors
(General Familiarity)
Explains the difference between technology and digital skills.
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Level 2 Behaviors
(Light Experience)
Follows copyrights when using digital data to avoid legal and intellectual property rights issues.
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Level 3 Behaviors
(Moderate Experience)
Prepares online surveys to benchmark employees' confidence and knowledge on digital literacy.
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Level 4 Behaviors
(Extensive Experience)
Leads digital advancement initiatives and maintains a digital literate workforce.
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Level 5 Behaviors
(Mastery)
Keeps current on evolving digital tools to enhance our productivity and have an edge over competitors.
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Summary of Digital Marketing Analyst II skills and competencies
There are 0 hard skills for Digital Marketing Analyst II.
8 general skills for Digital Marketing Analyst II, A/B Testing, Digital Analytics, Digital Marketing, etc.
9 soft skills for Digital Marketing Analyst II, Key Performance Indicators (KPI), Digital Literacy, Innovation, etc.
While the list totals 17 distinct skills, it's important to note that not all are required to be mastered to the same degree. Some skills may only need a basic understanding, whereas others demand a higher level of expertise.
For instance, as a Digital Marketing Analyst II, he or she needs to be skilled in Key Performance Indicators (KPI), be proficient in Digital Literacy, and be proficient in Innovation.